Don't let your business be known for social apathy.

[Social Apathy: A lack of interest in bringing changes in the society]

At Madlug, we understand that you're the kind of business that wants to be known for making a social impact.

And with stats like these, we understand that it's important to your staff and clients as well.

We’re an award-winning bag brand helping your business give dignity to children in care

Why children in care?

There are over 90,000 children in care in the UK and Ireland with one child entering the care system every 15 minutes. Most transport their worldly belongings in plastic bin bags or plastic shopping bags, losing their dignity in the process.

The Solution

We believe that no child should carry their life in a bin bag or plastic shopping bag. Life Goes Inside™

That’s why we created Madlug.

We operate under a ‘buy one, give one’ model, which means that with every Madlug bag you purchase, a pack-away travel bag will be given to a child in care.*

[*This only applies to bag purchases. With all accessories purchased 100% profit will go to helping children in care]

We have the perfect bag for your...

Protect Your Laptop

Some of the teams helping children in care

“Through gifting one of their bags to our own co-workers, together we will be donating a total of 12,876 bags to children in care "

Hege Sæbjørnsen, IKEA Country Sustainability Manager UK and Ireland

Co Branding

To promote your brand while showing that this is a cause you care about, many of our bags offer the option of co-branding with your company's logo.

Stories like these are why we exist

“Health Trusts don’t provide suitcases. Sometimes foster carers loan us a suitcase but more often our belongings are moved in black plastic bin bags and we lose our dignity”.  Care Experienced Young Person


Are you ready to get involved?

Over 25,000 people are already using a Madlug. Follow the steps bellow to join the movement and make an investment to increase your social impact. No child should carry their life in a bin bag or plastic shopping bag.

100% Committed To Our Cause

We're a certified social enterprise registered as a "Community Interest Company". This means that you can be assured that 100% of our profits and assets are locked to benefit children in care.

Still not sold?

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