With every bag you purchase, a pack-away travel bag will be given to a child in care.
With every bag you purchase, a pack-away bag will be given to a child in care.

Stories like these are why we exist


Madlug was founded in 2015 by Dave Linton – a man whose only experience in the luggage industry was bags of enthusiasm. This 40-something youth worker was heartbroken to learn that most children in care transport their worldly belongings in plastic bin bags, losing their dignity in the process. In that moment, Dave set out to do something about it. With just £480, he started Madlug and came up with our ‘buy one, give one’ approach where with every bag purchased, another would be given to a child in care.

 The stark reality

 There are over 90,000 children in care in the UK and Ireland with one child entering the care system every 15 minutes. What’s more, over half are victims of neglect or abuse. Without a voice, the problems they face remain invisible.

Our goal? To help your business help children in care

When you buy a Madlug bag – whether as part of on-boarding gifts for new hires, gifts for support staff, or corporate gifting and business presents – your business is making a positive social impact. As well as reminding children in care of their value, worth, and dignity, your staff and clients will carry a bag with the same message, helping them to become part of the Madlug movement and changing a child’s story forever. We offer a wide range of backpacks, gym bags, laptop cases, and travel bags to suit your preferences. Every bag also comes with the option of co-branding with your company's logo. For more information, or to receive a quote, get in touch.  


Our Mission

No child should carry their life in a bin bag.  Life Goes Inside™

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