With every bag you purchase, a pack-away travel bag will be given to a child in care.
With every bag you purchase, a pack-away bag will be given to a child in care.
If making a positive social impact is as important to you as it is to 63% of millennials, we can help.
Whether you’re planning an event, welcoming new starts to the team, or rewarding staff for their hard work, Madlug products are the perfect way to showcase your brand, while helping a child in care.


The fact that 30% of new starters have left a job within 90 days may come as a surprise to you (it certainly did to us) but one thing it does highlight is the importance of onboarding.

As the most vital time to focus on the experience of new employees, your onboarding pack should ideally include more than just paperwork. And with remote working fast becoming the norm, it’s time to think outside the box. 

Supplying new work laptops? The soft-touch lining in our laptop cases will protect your staff’s equipment while in transit. Planning a virtual event? Help new starts to feel like part of the team with your pick of backpacks. Whatever you choose, welcome gifts for new starts are a great way to show appreciation while highlighting your core business values. 

End of year gifts

If you’re looking to thank your staff and clients for contributing to your business while making a positive social impact, Madlug bags make great end-of-year gifts. At least, IKEA thought so.
“At IKEA, we’ve been supporting children in need for a number of years, hoping to bring a long-term positive impact on the lives of the most vulnerable young people in our communities,” said Hege Sæbjørnsen, IKEA country sustainability manager for the UK and Ireland. “As part of our long-standing commitment to being people and planet positive, this year we wanted our co-workers’ end-of-year gift to make a meaningful and impactful difference. In social enterprise Madlug we found a perfect partner and one who shares our ambition and values, and a joint aim to provide a better everyday life for children living in care. Through gifting one of their bags to our own co-workers, together we will be donating a total of 12,876 bags to children in care – including to those looked after by our national charity partner Barnardo’s.”
In addition to supplying IKEA teams across the UK and Ireland with Madlug bags, we have also collaborated with the likes of Grahams Construction, Wibble, NIE, Alchemy, and Pacem. 


Now we’re looking for more businesses to join the Madlug movement.



As well as offering the option to buy in bulk, Madlug Your Business Members also have the option to order co-branded bags as single products, helping your current staff get replacements and new starts to feel part of the team in no time.

Get your own co-branded Madlug products

Our Mission

No child should carry their life in a bin bag.  Life Goes Inside™

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